Collaborations and Social Media 

I manage all social media for my own brand, creating content that reflects my lifestyle, work, and creative projects.

I handle everything from planning and producing posts to photography, video, and storytelling - capturing authentic moments, behind-the-scenes insights, and highlights from collaborations. My focus is on building a cohesive, engaging presence that connects with my audience and showcases the work, experiences, and values that define my brand.

Managing my own channels allows me to maintain creative control while consistently presenting content that is authentic, visually engaging, and true to my voice.

I was selected to take part in a broadcast project with Finisterre, creating content that reflected both my lifestyle and the brand’s connection to the sea and the outdoors.

The collaboration focused on authentic storytelling - showcasing the clothing in real environments rather than staged settings. Drawing on my background and day-to-day surroundings, I produced content that felt natural, functional, and true to my audience.

Being chosen for the broadcast was an opportunity to align with a brand known for quality, sustainability, and purpose-led design, while delivering honest, visually strong content for social and digital platforms.

I partnered with Gill Marine as part of their short documentary series.

As a former boatbuilder, I bring a perspective shaped by years in boatyards — I understand the craftsmanship, precision, and durability required behind the scenes of life on the water. My collaboration with Gill reflected that shared respect for technical performance and the realities of working in demanding marine environments.

Being involved in this project allowed me to connect my background in boatbuilding with a brand that designs equipment built to perform in the harshest conditions. For me, it was a natural alignment between craftsmanship, resilience, and performance.

I currently manage the social media for Pachamama Surf Coaching in Cornwall, creating content that highlights the energy, community, and lifestyle around their surf coaching programs.

My work includes planning and producing posts, storytelling through images and video, and engaging with the audience to showcase the brand’s personality. I focus on capturing authentic moments on the water and behind the scenes, connecting the coaching experience with the natural beauty and surf culture of Cornwall.

Through this role, I help PSC build a consistent, vibrant social media presence that reflects their values and draws new participants into their surf community.

I partnered with Hux PR on a gifted collaboration promoting XTRATUF boots.

For this project, I integrated the product naturally into my everyday routine, featuring the boots on regular woodland dog walks. Rather than a staged campaign, the focus was on authentic, real-world use - showcasing comfort, grip, and durability in wet, muddy conditions.

The collaboration centred on honest, lifestyle-led content that aligned with my audience and reflected how I genuinely use the product day to day.

I have recently taken over the management of the social media for Hike Fit Cornwall, creating content that showcases the energy, community, and lifestyle around their guided hikes and outdoor fitness sessions.

I handle content planning, photography, and storytelling through posts and video, highlighting authentic moments from sessions and the stunning Cornish landscapes. My goal is to engage the audience, build community, and reflect the accessible, fun, and active spirit of Hike Fit Cornwall.

This role allows me to help the brand maintain a consistent, vibrant social media presence that connects with outdoor enthusiasts and inspires participation.