XtraTuff

Year:

2023

I partnered with Hux PR on a gifted collaboration promoting XTRATUF boots.

For this project, I integrated the product naturally into my everyday routine, featuring the boots on regular woodland dog walks. Rather than a staged campaign, the focus was on authentic, real-world use - showcasing comfort, grip, and durability in wet, muddy conditions.

The collaboration centred on honest, lifestyle-led content that aligned with my audience and reflected how I genuinely use the product day to day.